Coached by a working female firefighter, Relentless Pursuit was built for women in the fire service first — and for any woman who trains like the job depends on it.
A real assessment, a taste of the coaching, and a straight answer on whether it's the right fit.
Add her story here: how long she's been a firefighter, how long she's been coaching, and why she built this specifically for women who carry heavy things for a living — literally and otherwise.
Speak to the crossover directly: fireground strength, injury-proofing a body that has to perform on demand, and training around shift schedules that don't look like anyone else's 9-to-5.
Programming built around shift work, academy prep, fireground demands, and staying strong enough to do the job for the long haul — not just look good doing it.
You don't have to wear the uniform to train like it matters. Same coaching, same standards, same program — built around your goals instead.
No cookie-cutter plans. Here's exactly what happens after you sign up.
Goals, movement quality, schedule constraints — including shift work — all get mapped out first.
Delivered through TrainHeroic, so you can train at the station, the gym, or on the road.
In person or reviewed by video — every lift gets real coaching, not just a checklist.
Regular check-ins mean the program changes as you get stronger, not after some arbitrary block ends.
Every plan includes programming through TrainHeroic. Upgrade any time as your goals change.
Stack any of these onto your plan.
Weekly video form review on your lifts, separate from your plan's standard check-ins.
A 1:1 deep-dive call to reset goals, troubleshoot plateaus, or plan a new training block.
A hotel-gym / bodyweight-friendly program to keep you on track while traveling.
A personalized meal guide built around your goals, schedule, and food preferences.
Pricing shown is a starting draft — swap in Alycia's real numbers any time and I'll update the site.
Placeholder tiles — swap with real Instagram post embeds or exported images once ready. This section exists to turn your existing 25K following into trial signups on the website, not just likes.
Real clips — technique cues, coaching style, and client wins.
Placeholder video cards — swap each with an embedded YouTube/Vimeo clip or an uploaded MP4 once footage is ready.
Fill this out and you'll hear back within one business day to schedule your session.
Ready to skip ahead? Fill out the full intake form here instead.